iDumplings是澳洲布里斯班的连锁水饺餐饮品牌，“正宗”是iDumplings的核心价值，也是它与竞争对手的区别所在。iDumplings顾客放在第一位，为顾客提供愉快的用餐体验。iDumplings努力重建和重塑客户对美味正宗中国菜的印象。 我们希望在西方世界中展现东方文化魅力，探寻西方人眼中的东方文化符号。通过跟创始人的沟通我们发现，澳洲人是在很小的年龄就开始吃饺子，中餐是澳洲人全家外出就餐的必吃美食，水饺早已融入了当地人的生活中。龙文化作为中国传统文化中最重要的视觉符号，在西方世界中也是众所周知的文化符号，龙与水饺在“气”、“生命力”、“包容性”、“认知程度”和“形态”这五个维度都有很高的一致性，所以我们将Dumplings + Loong打造属于iDumplings的专属ip形象。"Authentic"is the core value at iDumplings, and is what distinguishes it from its competitors. At iDumplings, we put customers first and provide customers with a pleasant dining experience.iDumplings strive to rebuild and reshape customer's impression on delicious authentic Chinese cuisine. We hope to show the charm of Oriental Culture in the western world and explore the oriental cultural symbols in the eyes of Westerners. Through the communication with the founder, we found that Australians began to eat d

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